435LOCALS POWERED BY AREA GUIDE
✨ A first look for our 435 Locals partners

Southern Utah is becoming one giant treasure hunt.

And we want your business to be part of the adventure. Meet the exciting new interactive experience from 435 Locals.

Your existing 435 package stays yours. This is a new, optional opportunity.

✓ Built for local businesses ✓ New adventures every month ✓ Designed to drive real-world action
A brand-new way to connect

You're already part of 435.
Now let's take it further.

435 Locals has helped people discover Southern Utah businesses for years. Now we're giving people reasons to explore, participate, and come back.

What you've already invested in

435 Connect

Local visibility through guides, listings, social media, community connections, and promotions.

What's new

435 Connect Plus

Interactive challenges, point-based deals, rewards, and new ways for customers to engage with your business.

The idea is simple

Discover. Play. Earn.

It's a guide to places, things to do, events, services, and deals—with a fun reason to keep exploring.

1

Discover a place

Families, locals, and visitors find businesses and adventures around Southern Utah.

2

Play a challenge

They visit a location, participate in an activity, and earn points.

3

Unlock a reward

They spend earned points or finish challenges to access exclusive local deals.

See how it feels

More than an ad.
An experience.

What if someone didn't just see your business listed, but had a fun reason to visit, participate, and earn something special? That's the difference.

✓ Interactive visits✓ Earned rewards✓ Measurable engagement
Open the real 435 guide ↗
435 LOCALSPOWERED BY AREA GUIDE
Sample challenge

Let's explore!

Try a sample to see how earning a reward might work.

✦ Local Adventure Stop

Explore a featured place and complete a fun challenge.

YOUR SAMPLE POINTS0 / 50

Illustration only. No real points or rewards are awarded here.

🎃 Halloween week · featured campaign

Five Halloween adventures.
One big promotional push.

We're putting special attention behind Halloween week—including the Halloween Lights Map, family-friendly destinations, and interactive stops across Southern Utah. Now we're inviting a few businesses to lead the fun.

Halloween Lights MapFamily adventuresLocal challengesRewards to unlock

Sponsorship inventory is limited by design, not a claim that spaces are currently available. Final campaign placements, promotion details, and deliverables are confirmed in each sponsorship agreement.

Your year-round opportunity

Want your business in the game all year?

For our existing 435 businesses, there are two simple new ways to participate. Both are optional additions to your current relationship.

Start with your best offer

435 Deals

$150 / month

Put an irresistible local deal where explorers can find it, unlock it with points, and redeem it.

  • Your offer featured in the interactive deals experience
  • Point-based unlocking and in-person redemption
  • Basic offer-engagement and redemption tracking
Ask about Deals →

Your current 435 membership and any grandfathered terms remain separate. The $250 package includes the $150 Deals features; it is not an additional $150 charge.

Your offers, made more exciting

Good deals get attention.
Earned rewards create a reason to play.

Give customers something worth discovering—and save your biggest offer for people who complete the experience.

Everyday Deal

An appealing offer customers can unlock by using points earned around town.

Example: Unlock a special local discount with points.

Earned Reward

An extra-special offer available after someone completes a challenge or proves they've participated.

Example: Finish a family challenge and unlock an exclusive reward.

You choose the offer, the rules, the limits, and how customers redeem it.

Not just a one-time promotion

A fresh reason to explore, every month.

Seasonal adventures bring something new to the guide—and new opportunities for businesses to take part.

October

Halloween Adventures

Special promotional push during Halloween week.

November · planned

Fall & Shop Local

Community activities, discoveries, and local rewards.

December · planned

Holiday Adventures

Christmas lights, family outings, and seasonal discoveries.

Built on real local connections

Something new, backed by the 435 Locals community.

This new experience builds on the relationships and existing promotional channels 435 Locals has spent years growing.

70–80KMonthly 435 website views
6K+Local email subscribers
400K+Monthly social reach
250+435 Connect businesses

Existing 435 Locals media-kit figures, not projected views, visitors, or guaranteed results for this new campaign.

We've already seen people play: a separate Area Guide local-event activation
236participants
1,451challenges completed
39sponsor deals redeemed
Historical Swiss Days event results. These are not forecasts for 435 Explore or Halloween week.
Good to know

A few quick answers.

I'm already paying for 435. Does this replace my package?

No. Your current 435 relationship and any existing or grandfathered terms stay separate. These are optional new ways to participate.

Do I have to create my own game?

No. We help design the interactive experience and work with you on a challenge and reward that make sense for your business.

Does my deal have to be a big discount?

Not at all. You decide the offer, restrictions, and redemption rules. An earned reward can require an activity, a visit, or another agreed qualification.

What if my business isn't a restaurant or attraction?

Businesses can have different goals. A challenge might encourage an in-store visit, a service inquiry, learning about an offering, or another appropriate action.

What's the difference between a sponsor and a monthly partner?

Title and Gold sponsors receive premium placement in a specific Halloween week campaign. Monthly partners participate through their own deals and/or challenges and eligible recurring adventures.

How do I see what people are doing?

The program is designed to measure activity such as completed challenges and offer redemptions. Available reports and the exact deliverables are confirmed during onboarding.

An invitation to our 435 partners

Your business.
Part of the adventure.

You've already helped build the 435 Locals community. Now let's give people another reason to discover what makes your business special.

See the live guide ↗Sponsorship options →